Incredible reveals its technology trends to look out for in 2024 and offers businesses insight to navigate the evolving landscape of innovation.

From cutting-edge advancements in artificial intelligence and quantum computing to revolutionary breakthroughs in augmented reality and sustainable technology, the forecasted trends underscore the imperative for businesses to embrace change.

AI and ‘smart’ tech

AI’s rapid progress is profoundly transforming the laptop industry. Laptops, once mere computational tools, have now evolved into intuitive, smart companions capable of understanding, predicting and enhancing user needs. AI is a transformative force reshaping laptops. From intelligent performance and personalised experiences to heightened security and creative empowerment, AI is revolutionising the way laptops function.

Thanks to machine-learning algorithms, laptops can now adapt and optimise their performance based on user usage patterns. AI-infused laptops understand user behaviour and preferences, creating a more intuitive and user-friendly experience for the next generation of devices.

From workplace IoT to sensors and automated robots, smart lights and intelligent coffee machines, the future of work is based on the interactions between humans and these digital devices.

Incredible features an impressive line-up of high-quality laptops, with the Dell Latitude series standing out with its incorporation of AI optimiser technology. Prices start from R24 999. These laptops offer the world’s most intelligent collaboration experience with smart audio conferencing, connectivity and productivity features all in one software.

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With a range of smart appliances including air purifiers, fridges, water fountains, air fryers and coffee machines for your business or home office, you can increase office productivity at the touch of a button. When it’s time to clean up, the Xiaomi range of smart robot vacuums from R4 499 have intelligent path planning, smart water tanks and can be controlled from anywhere via the Xiaomi app for increased efficiency. Robot vacuum cleaners from R9 799 use Xiaomi’s Smart Navigation System to make life easier and let you experience hassle-free deep cleaning.

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The EVOlving laptop space

The Intel Evo Platform was developed to deliver premium, portable computing solutions to consumers. Possessing a device adorned with an Intel Evo sticker guarantees the presence of a high-performance device in your hands.

Intel Evo laptops represent a distinct class of laptops adhering to Intel’s stringent benchmarks for performance, responsiveness, battery life and design. Fuelled by Intel processors, these laptops are finely tuned for productivity, mobility and a smooth user experience.

Incredible currently offers the widest range of brands equipped with Evo technology, including Acer, Asus, Dell, HP, Lenovo and Microsoft Surface. This ensures you have multiple options to get one of the best productivity laptops in the market.

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The introduction of Apple M3

The recently unveiled Apple M3 is hailed as the “most sophisticated chip ever crafted for a personal computer”. Unveiled at Apple’s event on 30 October and featuring an innovative process, the M3 is expected to deliver a remarkable up-to-60% improvement in performance for certain applications.

Incredible recently launched the latest Apple M3 innovation with the new MacBook Pro models available from only R37 499.

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Sustainable tech

In 2024, the trend towards sustainable technology continues to gain momentum, emphasising the design of products with durability, recyclability and reusability. This departure from conventional practices signifies the integration of eco-friendly elements as the new standard. Green cloud computing will play a pivotal role in promoting a greener and more sustainable future. To identify environmentally responsible laptops, customers can look for international ecolabels such as EPEAT and Energy Star both contributing to reduced greenhouse gas emissions through their comprehensive eco-friendly criteria.

Incredible not only supports the sale of sustainable tech like the HP Spectre partially manufactured with recycled ocean-bound plastic material, it also supports sustainability efforts with its recycle and trade-in opportunities, where customers can bring in their old tech to dispose of or get a voucher towards their next purchase.

1700634613 56 Upgrade your business with Incredibles tech trends for 2024 | perutrenWhy choose Incredible as your tech partner for 2024

Incredible goes beyond technology by providing a wide array of services designed for SMEs. Offering cost-effective payment and financing solutions, including rentals, business loans, a 30-day interest-free trading account, and the option to trade in old tech for a new purchase. Additionally, Incredible offers repairs, installations and complimentary tech health checks.

Furthermore, each laptop purchase is accompanied by a three-year warranty, demonstrating Incredible’s commitment to ensuring longevity and reliability when it comes to technological investments. This comprehensive approach makes Incredible a reliable and forward-thinking partner for individuals and businesses seeking cutting-edge technology with a focus on sustainability and customer satisfaction.

Incredible boasts a nationwide presence, featuring nearly 80 stores. This includes a range of Incredible Connection stores, primarily centred on tech products. Additionally, there are Incredible Cellular stores, adopting a more compact format with a focus on cellular products. Despite their size, Incredible Cellular outlets provide customers with access to an extensive range that can be ordered directly from each store.

For businesses that are looking for more than just tech, the company recently opened the first Incredible megastore in the Greenstone mall in Johannesburg that includes all the tech and cellular you need with the addition of appliances from fridges and freezers to coffee machines and more for the office and home.

To explore more tech and innovation and to find a tailored solution for your business, e-mail or visit for more information.

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