artist tips
Three advantages of selling limited editions
Did you find yourself in a sales rut? Don’t worry, it’s all part of the process. Good news: There are a few things you can do to combat this, including offering limited edition prints of your work. Let us explain why.
Saatchi Art offers an unparalleled selection of limited edition prints by established and emerging artists. Making your artwork available as a limited edition has numerous benefits, including generating interest in your artwork and creating a sense of urgency to purchase. Read on to find out more about the specific advantages of selling limited editions at Saatchi Art.
1. Generate interest in your original artwork
Creating a limited edition is a smart way to generate interest in your artwork. A buyer may fall in love with your original painting, but the price is out of their budget. Offering the option of a limited edition print of the painting may lead to a sale. In many cases, purchasing the limited edition print will increase the buyer’s interest in purchasing an original.
Best-selling painters at Saatchi Art, such as Andrew Salgado and Patricia Derks, have created limited-edition prints of their artwork. One to Watch artist Jonas Fisch released his first limited edition print exclusively with Saatchi Art.
2. Attract new buyers
A limited-edition print is a great option for first-time buyers, as overall prices are generally lower than for a painting or sculpture. Additionally, many artists who create limited edition prints, such as the photographer elle hanley, will do it in various sizes. Limited editions that are printed in large dimensions will usually exist in a small edition and will be more expensive. A small scale work will usually exist in a larger edition and be less expensive.
For many of his photographs, the artist dean west makes available three different sizes of the same photograph. With the increase of each size and smaller edition, the price increases. With size variations, potential buyers have a better chance of finding the perfect size job they love at a reasonable price.
3. Create a sense of urgency
As the name suggests, only a limited number of prints can be purchased. This creates a sense of urgency and temptation that doesn’t accompany open run prints. The exclusive character of a limited edition print effectively increases its value and therefore its price.
With numbered limited editions, buyers can see the rate at which editions are selling. If they are slow to decide to buy a limited edition because it is near the end of the edition, for example if the current edition on sale is limited edition 8 of 10, they will feel more urgency than if most of the edition is still is available.
Since scarcity drives value, it is common practice with limited editions to increase in value with each consecutive edition sold. best selling photographer miss angel it usually discounts the first edition of a print run and increases the price of subsequent editions.
Are you interested in making your works available in a limited edition? Learn how here.
