Doug Woolley, CEO of Dell Technologies South Africa

Dell Technologies has announced that Dell Apex Data Storage Services is now available in South Africa. Dell’s Apex as a Service data protection, storage and hyper-converged solutions are powered by Intel hardware.

A recent survey by Enterprise Strategy Group reveals that 54% of organizations would prefer a consumption-based model where their data center infrastructure is purchased on a pay-as-you-go basis.1 Dell Apex Data Storage Services offers the industry-leading enterprise storage-as-a-service portfolio.

“This means customers pay for the storage capacity they use and can scale to the level of service they need with infrastructure Dell owns and maintains,” says Doug Woolley, GM, Dell Technologies South Africa. “Customers and partners have flexibility and control over who performs day-to-day management operations with Dell-managed and customer-managed options.”

This latest data storage offering from Dell Technologies helps South African organizations address region-specific challenges. First, the choice of consumption models allows companies to choose how and when to invest in technology, making it easier to preserve cash. Transparent costs and payments are distributed throughout the contract, ensuring greater predictability.

Second, Apex delivers modern cloud and consumer experiences across Dell’s innovative portfolio, backed by global services, scale and supply chain leadership. This helps ensure that the client’s technology stays aligned with business requirements so they can react quickly to capture new opportunities.

“With Apex, our customers maintain greater control of data to minimize risk and maximize return, all on their own terms,” says Woolley.

Additionally, load shedding challenges can be overcome with Apex’s consumption-based model that can be hosted in any data center, including shared facilities. Customers can use any vendor-independent data center that provides critical engineering infrastructure, physical security, and interconnects between customers and the ecosystem.

With traditional procurement models, forecasting future workloads is challenging and can result in over or under provisioning, leading to wasted resources or unwanted downtime. In contrast, Apex prices are set in South African rand at the beginning of the contract term, and options to extend during the term are quoted at the same unit price. This adds even more stability and predictability to the client’s financial commitment.

How Dell Apex data storage services work

Organizations can select from multiple performance tiers for Dell Apex File, Block, and Backup Target data storage services, available in terms of one to five years. Customers can easily configure and manage their data storage resources through Dell Apex Console, a centralized platform for customers to manage and organize their multi-cloud and as-a-service journeys. Customers can monitor capacity, performance, and usage costs in real time and configure their subscriptions as needed.

Dell Apex offers simplified backup storage

Dell Apex’s portfolio of data storage services includes the new Backup Target offering, a customer-managed option for secure backup storage on a flexible, pay-as-you-go consumption model. Dell Apex Data Storage Services Backup Destination streamlines the process of buying, deploying and maintaining backup storage. Leveraging Dell’s leadership in data protection devices and software2Backup Target’s offering helps reduce a customer’s storage space and can increase data availability.

Dell Technologies Partner Opportunities in South Africa

Dell Apex creates opportunities for partners to offer customers simplified and flexible IT solutions. With the expanded availability of Dell Apex Data Storage Services, Dell Technologies solution providers and storage resellers in South Africa can earn incentives when reselling or recommending these solutions. Cloud service provider partners may also host Dell Apex enhanced data storage services on behalf of customers.

Dell Channel Services Partners who have applicable service delivery competencies have an additional opportunity to increase their return on that investment by providing implementation services for select customer-managed Dell Apex offerings, including destination options. backup, block, and file from Dell Apex data storage services.

Currently available in South Africa (both directly and through partners): Apex Private Cloud, Apex Hybrid Cloud, Apex Data Storage Services, Apex Flex on Demand, Apex Data Center Utility.

About Dell Technologies
Dell Technologies helps organizations and individuals build their digital future and transform the way they work, live and play. The company offers clients the industry’s broadest and most innovative portfolio of technology and services for the data age.

  1. IDC FutureScape: Predictions for the Global Future of Digital Infrastructure to 2023, October 2022. Document # US48376222.
  2. Based on IDC Q3 2022 purpose-built backup device (PBBA) tracker combined revenue with select storage software segments from Q3 2022 cloud services and storage software tracker.
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